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With all the metrics
available in a Google Ads campaign, did you know that only one of them
is responsible for your campaign's success or failure? It's hard to
believe, but it's true. If this one data point is superior to your
competitors then you will dominate your market.
Can you guess which
one? Is it your cost per click? Click-through rate? Quality score?
Conversion rate? Cost per conversion? All of those are important, but
none of them alone determine your success...
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