Communicating Price Increases Without Alienating Customers

Communicating Price Increases Without Alienating Customers Companies and consumers in the US and across the world have been grappling with record inflation in the last year. But passing on higher costs doesn’t come easily to executives in the C-suite. Our latest research with US consumers confirms the top communications challenge companies say they face: consumers think companies’ explanations of price increases could be improved. Learn what can happen when customers’ own interpretations and media coverage about price increases fill companies’ silence about price increases, and how companies can communicate these changes without alienating customers. READ »