Walgreens debuts retail media network, with revamped loyalty program front and center
The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.
Walgreens debuts retail media network, with revamped loyalty program front and center
The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.
No comments:
Post a Comment