|
Roberts Alliance Positions for Explosive Growth Through
Partnership with Integrity
|
|
By joining Integrity’s transformative insurtech platform,
Roberts Alliance gains access to proprietary tools and resources to
support agents in serving more Americans
|
|
DALLAS – May 4, 2021 – Integrity Marketing Group, LLC (“Integrity”), the nation’s
largest independent distributor of life and health insurance products,
today announced it has acquired Roberts Alliance, a field marketing
organization (FMO) based in Dallas, Texas. As part of the transaction,
Paul Roberts, Owner and CEO of Roberts Alliance, will become a Managing
Partner in Integrity. Financial terms of the transaction were not
disclosed.
Paul Roberts is a leader
who has shown that with unbreakable determination, one can overcome even
the toughest odds. Entering the insurance industry was a leap of faith
for Roberts. However, he came equipped with over a decade of experience
in professional recruiting. That experience taught him the power that
building strong relationships and demonstrating compassion can have on a
business. Today, Roberts Alliance supports a national network of life and
health insurance agents who help thousands of American families find the
coverage they need. The company placed more than $25 million in annual paid
premium during 2020.
"When we started
Roberts Alliance, our mission was simply to serve families,” said Paul
Roberts, Owner and CEO of Roberts Alliance. “But in life, I’ve learned
you can’t do anything alone and we were ready for the next step. Now that
we’ve joined Integrity, we can reach thousands more Americans than we
could on our own. Integrity will take many back-office responsibilities
off my plate, so I can serve my team more than ever before. I can’t wait
to see where this journey takes us, and I am so excited that Roberts
Alliance is joining forces with Integrity.”
“The story, intensity
and passion that Paul brings is truly inspirational and we’re honored to
partner with him and his team,” shared Bryan W. Adams, Co-Founder and CEO
of Integrity Marketing Group. “This partnership will allow Integrity to
invest in Paul’s business and give him more access to technology and
tools, as well as provide crucial resources to help him support his
agents. We believe you can never have too many all-star players on one
team. Adding Paul to our Integrity family is going to add to our
powerhouse squad.”
|
|
“The power of
Integrity’s resources will support Paul in being a rock star in the
industry,” said Andy Albright, Managing Partner at Integrity and CEO of
The Alliance. “Our platform is built to turn great companies into
phenomenal companies through the quality of leads, back-office support,
best-in-class technology and marketing power. Integrity is the innovation
the insurance industry needs, and I can’t wait for Paul to experience the
‘Integrity Effect’ of intense growth.”
Fueled by
industry-leading technology, the Integrity platform offers a vast toolkit
of resources to help Roberts Alliance achieve monumental growth. Partners
have access to proprietary quoting and enrollment technology, product
development and a world-class advertising and marketing firm. Roberts
will continue to run his business while taking advantage of Integrity’s
centralized business functions, such as accounting, human resources, IT
and legal. He will also collaborate with the country’s leading partners
that have already joined Integrity’s network.
Roberts Alliance will
also have access to the leading skill sets of Integrity partners,
including CSG
Actuarial, ThomasARTS,
Deft
Research, Connexion
Point and SeniorCare
Benefits call centers, Access
Capital, Brokers
International and Insurance
Administrative Solutions’ third-party administrator. Employees
also become eligible for meaningful company ownership through the Integrity
Employee Ownership Plan.
“Our vision has always
centered around family, community and team,” continued Roberts. “With the
Employee Ownership Plan, our incredibly loyal employees can now share in
a piece of Integrity. They are being given a place of honor within our
corporate family. I couldn’t be more thrilled about our next chapter of
growth with Integrity. This partnership opportunity provides us endless
possibilities.”
For more information
about Roberts Alliance’s partnership with Integrity, view a video at www.integritymarketing.com/RobertsAlliance.
|
|
|
|
|
|
About Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on meeting
Americans wherever they are — in person, over the phone and online.
Integrity is innovating insurance by developing cutting-edge technology
designed to simplify and streamline the healthcare experience for
everyone. In addition, Integrity develops exclusive products with
insurance carrier partners and markets these products through its
distribution network that includes other large insurance agencies
throughout the country. Integrity’s almost 5,500 employees work with over
345,000 independent agents who service more than seven million clients
annually. In 2021, Integrity expects to help insurance carriers place
over $7 billion in new premium. For more information, visit www.integritymarketing.com.
About Roberts Alliance
Roberts Alliance,
headquartered in Dallas, Texas, is one of the top providers of life and
health insurance products. As a partner of Integrity, Roberts Alliance
offers exclusive products with insurance carrier partners and markets
products through a distribution network that includes agents in every
major market in the United States. Roberts Alliance serves more than
10,000 clients with their vast network of agents, accounting for more
than $25 million in new premium annually. For more information, visit www.robertsalliance.com.
Media
Contact:
Rachel Aird, Public
Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice
President of Business Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
|
|
|
No comments:
Post a Comment