Inflation and 5 Star marketing doubled shopping in OEP. See what this means for the AEP.

Medicare OEP and Disenrollment Prevention Study New National Study and Executive Research Brief Now Available Introduction to the National Study The 2022 OEP saw a meaningful increase in switching due to several factors including 5 Star Ratings, inflation, and TPMO activity.    With none of these going away before 10/15, the OEP and Disenrollment Prevention Study outlines what carriers need to do now to prepare for the selling cycle.  Additionally, the study highlights what member service elements can be developed to prevent attrition in subsequent OEPs.   Get an Executive Research Brief from the study   Senior Market Intelligence Service - Related Studies   JANUARY 31st:  Medicare Shopping and Switching Study This study will have a focus on the attitudes and emotions of shopping and switching. The report will include an analysis of shopping segments to better understand the desires and needs of those who are exploring, comparing or enrolling in plans. MARCH 31st:  Dual Eligible Member Study This report focuses on the special challenges and opportunities associated with identifying, communicating with, and enrolling this unique population.   APRIL 29th:  Open Enrollment Period Study With an urgency to capitalized on OEP growth potential, this study will include a strong focus on sales and marketing. Why are consumers shopping and switching during the AEP?  MAY 31st:  Age-in Study The Age-in Study illuminates how the economy will impact new consumers' initial plans to enroll in Medicare, whether interests lie with Medicare Advantage or Medsupp, and how attitudes and experiences will affect shopping for health plans.     JUNE 10th:  Age-in Multicultural Study NEW STUDY!  Over the next 10 years, one in three seniors aging into Medicare will be a person of color, This special report will explore how different groups view and use various elements of healthcare. The findings will shine a light on ways to enhance coverage for prospective and current members.. JULY 15th:  Medicare AEP Gut Check Study The Medicare AEP Gut Check Study sheds light on how Medicare members will approach the upcoming AEP.  The report gives carriers, marketers, and distribution teams a final consumer “gut check” on sales channel expectations and plans.    JULY 29th:  Medicare Digital Health Tools The study will focus on how Medicare members use digital health tools—those provided by their insurers, their providers, and other third parties—to manage their health and navigate their coverage.  SEPTEMBER 30th:  Medicare Member Engagement & Experience The study will track consumer experiences and how they drive shopping and switching.  Consumers at risk for switching are identified and profiled.  How carriers create a better experience will be illuminated.   Deft Research, 333 S 7th Street, Suite 1370, Minneapolis, Minnesota 55402