Tuesday, December 17, 2019

Bright Health Raises $635M Amid Medicare Advantage Expansion


Bruce Japsen Senior Contributor Dec 17, 2019, 06:00am
Health insurer Bright Health said it has closed on a $635 million round of financing amid a major expansion of health plan products including Medicare Advantage to several new markets for 2020.
The latest funding round was led by NEA and included investments from Bessemer Venture Partners, Cross Creek Advisors, Declaration Partners, Flare Capital Partners, Greenspring Associates, Meritech Capital, Redpoint Ventures and Town Hall Ventures. This brings to more than $1 billion the amount of money raised by Bright Health since early 2016, the company said Tuesday.
“Over the past four years, we have seen exceptional interest in our approach to transforming healthcare, which is reflected in our investors’ continued capital support, membership growth and geographic expansion year-over-year,” Bright Health chief executive Bob Sheehy said.
Earlier this year, Bright Health joined a parade of established and new health insurers in announcing plans to sell private Medicare Advantage plans in several new markets, hoping seniors flock to such coverage following federal rule changes that allow plans to offer more supplemental benefits.
Bright Health added seven new Medicare Advantage markets in six states for 2020. They are: the Orlando and Daytona areas of Florida; Palm Beach, Fla.; Chicago, Illinois; Omaha, Neb.; the Cleveland and Akron area of Ohio; Greenville, South Carolina and Memphis Tennessee.
Prior to the recently completed open enrollment period, Bright Health already sold Medicare Advantage plans in six metropolitan markets: Birmingham, Ala; Phoenix, Arizona; Denver, Colo.; New York City: several Ohio cities including Cincinnati and Nashville, Tenn.
The federal government has yet to announce Medicare Advantage enrollment for 2020, but sources close to the Centers for Medicare & Medicaid Services say a record number of seniors have signed up to MA plans for 2020, which bodes well for Bright Health and other insurers.
Bright Health’s expansion into new regions is the latest expansion for such plans, which contract with the federal government to provide extra benefits and services to seniors, such as disease management and nurse help hotlines with some also offering vision, dental care and wellness programs. And now insurers are rolling out more supplemental benefits in their Medicare Advantage plans following rule changes implemented.
Bright Health’s new Medicare Advantage offerings are part of a major expansion of all of its business lines that include individual coverage under the Affordable Care Act, “family plans,” Medicare Advantage and supplemental Medicare plans.
In all, Bright Health said in July it will begin selling its array of plans in 13 new markets across seven states beginning next year. “This market expansion brings Bright Health Plan’s footprint to a total of 22 markets in 12 states, building on its sizable growth last year when it added products in Arizona, New York, Ohio and Tennessee,” the company said in July.

No comments:

Post a Comment