"Once a state has its own
exchange, it has all the data on the members and it knows which outreach
efforts have worked, which haven't — so if there are subgroups in the
population that are remaining uninsured or that are not renewing, you can
target your message to those groups."
— Rosemarie Day, founder and president of Day Health Strategies
LLC, talked with AIS's Health
Plan Weekly about why some states, like Nebraska, are cutting ties
with HealthCare.gov and developing their own exchanges, even years after the
advent of the ACA.
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