5 Reasons Advisors & Agents Partner w/ CPAs to Grow Their Business

Murray Beaulieu Elite Resource Team murray@eliteresource-team.com March 2, 2020

An advisor or agent, in partnership with a CPA, creates the best results for everyone involved!

Here are the top 5 reasons advisors & agents partner w/ CPAs:

5. TARGET-RICH GROUP OF PROSPECTS WITH CPA’S SUPPORT – As long as you identify the right CPA, there are dozens of ideal clients that need proactive planning.

4. INCREASED REVENUE FROM INCREASED SIZE AND QUANTITY OF CASES – Rather than just selling products, the partnership allows you to focus on solving problems. The larger the problem, the larger the revenue.

3. INCREASED CLOSING RATIO – Through our CPA partnerships, we often experience a 70 – 80% “closing ratio.” That’s a good use of time.

2. REDUCED MARKETING COSTS – How much does it cost for your CPA partner to pick up the phone and call a client they know needs your help? Exactly.

1. INCREASED EFFICIENCY W/ LEVERAGE – The average CPA has over 500 clients. Assuming 2/3 have planning needs, that’s 330 clients. Now multiply that by 4 CPA partnerships and it’s easy to see how that would change your business!

If that’s true…why don’t all advisors and agents work with CPAs? Well…because most struggle with questions such as…

What type of CPA is the right fit?

How do you approach them?

What meeting scripts and tools do you use?

How do you overcome their objections? 

What process do you establish to create a win/win/win (the client, the CPA, and you)?

How do you transition a “referral once or twice a year” type of CPA to a CPA partner?

How do you keep the relationship close so it’s producing consistent and sustainable opportunities?

There is an art to working with accountants, and we have spent the last 10 years perfecting this art (in fact, we have 2 accountants and a tax attorney in-house to ensure we stay ahead of the curve).

And in the last 5 years, we have also helped over 700 financial advisors and insurance agents build profitable and lasting CPA partnerships in the US, UK, and Canada.

Want to see how we do it? We just finished a new free training video that you can watch here: https://go.elitert.com/video