Quote of the Day

"We believe that if you take the model of consumer loyalty marketing and apply it to health care, that model can be flipped upside down. Delta SkyMiles or Marriott Rewards tend to reward their highest value customers, whereas in health care we think plans should be focusing on their non-compliant members in that first year when they run an engagement program, and we link rewards and incentives with that."


— Michael Fagle, director of corporate communications at NovuHealth, tells AIS Health.