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“Know your audience” is a mantra
familiar to communicators everywhere. We think that’s the easy part – but
is it? Communicating with your audience in a way that is accurate, respectful,
and inclusive of everyone is more challenging.
Now there is a new resource to
the rescue, the Health Equity Guiding Principles for Inclusive
Communication, created by the Centers for Disease Control and
Prevention (CDC).
Listen to podcast guest, Michelle Bonds, CDC’s director
of the Division of Public Affairs, as she describes the purpose of this
work. Bonds assembled and led a team of subject matter experts across CDC
to create the Guiding Principles.
“The principles in this guide are
intended to help everyone ensure their communication products and
strategies adapt to the specific cultural, linguistic, environmental, and
historical situation of each population or audience of focus,” she
explains.
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