Why people keep scrolling when they say they are done with Facebook

Why people keep scrolling when they say they are done with Facebook

 

The tides are turning against Facebook. But no matter how much they might want to, some people just can't seem to break away.   Controversy has spilled out of the tens of thousands of pages of internal company documents leaked by cwhistleblower Frances Haugen, who said the files show that the company's products "harm children, stoke division, and weaken our democracy."   Although this is just the latest in a series of Facebook-related incidents building outrage over data privacy, content moderation and mental health concerns, it doesn't seem to be getting easier to log off.   Why is it so hard to keep off the app if you have decided you are done with Facebook? Because the platform taps into our societal needs and biological drives to keep us coming back for more, experts say.   "When you have such a profound impact on how people feel about themselves or rate themselves, that's going to win," said John Duffy, a clinical psychologist who practices in Chicago. "Even if you can point to rationally that this is not a good thing for me, the emotion wins."   As strong as the pull may be, understanding how the platform draws people in can help those who want to spend less time scrolling.