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I remember a few months
after my son Emmett was born, my wife was disappointed that she
couldn’t finish a workout. This particular workout was quite easy for
her before she was pregnant with Emmett. What do you think, would you
expect my wife, or any other woman, to be back to her “pre-pregnancy”
workouts just a few months after giving birth?
Of course not! In fact,
Erin’s doctor estimated about 6 months to get back to that same level.
Despite the expert advice, Erin is disappointed because in her mind she
should be further along. In other words, her expectations are not
aligned with the reality of how long it takes to fully recover from
childbirth.
The interesting thing
about expectations is that they can define a single moment in time as
either a success or a failure. If your expectations are not realistic,
then unfortunately you’re on a path toward disappointment and failure.
The key is to make sure you have realistic expectations from the start.
Given that, how do you
know if you have realistic expectations about your SEO campaign? Answer
the following 4 questions to find out.
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