Google bet your airfare prices would not go down
Why it matters: Google is so certain that its airfare
algorithms are accurate that it is rolling out a new program that pays
travelers the difference in fare if the price drops by more than $5 after a
ticket is purchased on the search giant's travel site. What's fascinating is
that Google is footing the bill for the cost of the reimbursements.
Full Story: Google's The Keyword (4/3), Bloomberg (4/3)
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