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Integrity Partners with Sellyei & Rundle to Expand
Medicare Distribution and Access for Americans
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Integrity’s wide-ranging resources and best-in-class
technology will empower Sellyei & Rundle to achieve even higher
levels of service and support
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DALLAS –
APRIL 25, 2023 – Integrity Marketing
Group, LLC (“Integrity”), a leading distributor of life and health
insurance, and provider of wealth management and retirement planning
solutions, today announced it has acquired Sellyei & Rundle, an
independent marketing organization (“IMO”) based in Tucson, Arizona, and
led by Lisa Rundle,
President. Financial details of the transaction were not disclosed.
“Lisa Rundle is an
amazing example of service — she takes the time to listen to and connect
with her clients so she can truly support them with the best coverage for
their needs,” shared Bryan W. Adams, Co-Founder and CEO of Integrity.
“Lisa quickly recognized that Integrity shares her same values of family,
service, respect and partnership. The team at Sellyei & Rundle now
gain a wealth of resources to draw upon. These include a nationwide
network of exceptional partners who will encourage their growth, as well
as best-in-class shared services and insurtech solutions that empower
them to focus on what they do best. Partnership with Integrity will
preserve the legacy of Sellyei & Rundle for years to come, and we’re
grateful they have joined the Integrity family.”
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With more than 40 years
of industry experience, Rundle is well versed in how clients can utilize
Medicare coverage to meet their healthcare needs. She discovered a
passion for serving seniors after working as a sales manager for a
leading insurance carrier and went on to found Sellyei & Rundle in
2002. From its inception, the agency has set a much-needed tone of peace
and security for seniors entering retirement and transitioning to
Medicare.
“This partnership with
Integrity has been a wonderful meeting of the minds as I realized how
closely Integrity operates with the same values we do,” said Lisa Rundle,
President of Sellyei & Rundle. “We treat our clients like family, and
one of the major strengths of an Integrity partnership is that I get to
continue to build those rewarding relationships. Medicare can be a very
personal and sometimes even emotional product. The seniors we serve need
our support and knowledge to help determine which policies and plans are
the best fit for them — we become a trusted source our clients depend on
for years. Integrity allows us to keep our hearts focused on what is best
for each client. I’m thrilled to utilize Integrity’s platform to provide
that crucial guidance.”
“Lisa is a truly
remarkable leader who has been a consistent and trusted presence in her
market for many years,” said Zachary Markham, Managing Partner at
Integrity. “Her industry knowledge and depth of experience are recognized
and valued assets for seniors in southern Arizona. By working with
Integrity, Sellyei & Rundle can continue to scale and meet the needs
of even more seniors. I see nothing but service-centered growth and
success ahead.”
Rundle joins a
prestigious group of industry peers who have banded together to
holistically help Americans prepare for the good days ahead. With an
unprecedented commitment to collaboration, Integrity’s network of
partners is pioneering new solutions designed to optimize insurance and
financial processes, while protecting the life, health and wealth of
American consumers.
Integrity is constantly
enhancing its end-to-end insurtech platform to better serve agents and
advisors. Resources and systems are streamlined into a cohesive platform
available only to Integrity partners. Offerings include instantaneous
online quoting and enrollment capabilities, sophisticated customer
relationship management systems, access to MedicareCENTER and its Mobile
App, as well as world-class marketing and advertising direction.
Integrity also integrates administrative tasks for all partners through
its centralized business services. These time-saving functions include
support in areas such as People & Culture, Technology &
Innovation, accounting, legal and compliance.
For more information
about Sellyei & Rundle’s partnership with Integrity, view a video at www.integritymarketing.com/Rundle.
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About
Integrity
Integrity, headquartered
in Dallas, Texas, is a leading distributor of life and health insurance,
and provider of innovative solutions for wealth management and retirement
planning. Through its partner network of over 500,000 agents and
advisors, Integrity helps millions of Americans protect their life,
health and wealth with a commitment to meet them wherever they are — in
person, over the phone and online. Integrity’s cutting-edge technology
helps streamline the insurance and financial planning experience for all
stakeholders. In addition, Integrity develops products with carrier
partners and markets them through its nationwide distribution network. In
2022, Integrity helped carriers place over $22 billion in new sales and
oversaw more than $40 billion of assets under management and advisement
through its RIA and broker-dealer platforms. For more information, visit www.integritymarketing.com.
About
Sellyei & Rundle
Sellyei & Rundle,
headquartered in Tucson, Arizona, is an insurance agency focused on
helping southern Arizona seniors find the best Medicare plan for their
needs. Over the past two decades, Sellyei & Rundle has served over half
a million clients. The agency’s leaders and agents are renowned for their
strong commitment to supporting their clients and treating each one like
family.
Media
Contact:
Rachel Aird, Public Relations Director
Integrity Marketing
Group
press@integritymarketing.com
385-401-4766
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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