Social media history didn't have to repeat itself
Why it matters: Ellis Hamburger, like many people, has noticed
a familiar cycle with many social media platforms. They start off with a bang,
but later become mired in unsustainable growth that leaves them attempting to
simultaneously appease users, investors and advertisers. Hamburger's commentary
for The Verge is titled "Social media is doomed to die," which feels
defeatist, but if you actually read the article, it's really more of a case
study on how new entrants into the social media market can avoid the fate of
MySpace and Facebook. The key, he says, is for social media to "treat us like
customers, not users."
Full Story: The Verge (4/18)
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