Templates
In your inbox you can have certain folders the one
folder that I use every single day is my templates folder.
Rewriting similar emails over and over is a complete waste of
time why not build and use templates each and every day van build a
collection of templates so that you can respond to
emails by using a templated response cutting the hours of your
time. For instance meeting email templates prospect follow up
templates and service issue templates.
Scripts
The next folder you should always have is a script
folder so when you call clients for appointments when you call
prospects for appointments or when you talk to centres of
influence having your scripts handy in your inbox makes it easier.
I'm
either writing scripts or collecting scripts and editing
scripts all the time for different functions for financial
advisors. The most common script used is when I call prospects
or when I am doing webinars.
Prospects
As a financial advisor connecting and following up with
prospects is part of your contact management system but having
them in your inbox folder makes it simpler and easier to do
follow up. Having a folder where you can consistently look on a
weekly basis of the prospects you're working on the prospects
you're following up on will help you manage prospects better.
Other Folders
What other folders will help you to minimize your inbox
better quicker or faster? It's like building a filing cabinet
for all of the paper on your desk eventually you have more and
more filing cabinets and you keep filing more information.
Nothing Urgent in
Financial Services
My mentor Bill Bachrach taught me this years ago and I
never forgot it. Bill said that there is nothing urgent in
financial services ever. Why do we feel like we have to look at
our inbox all of the time check on our phone all of the time
and respond to people all of the time? I get it you want to give
people a high level service you want to be available and you
want to be able to communicate. But it must be in a timely
fashion that builds and manages their expectations.
Most advisors have a massive sense of urgency towards their
inbox and they can't get off that treadmill. It's time that
financial advisors created new habits towards email responses
and expectations. The secret bill gave me is having a
mindset around email and that mindset is that there is nothing
urgent in financial services. Stop acting like there is
everything urgent in financial services. Once you change your mindset
around there is nothing urgent financial services you will start
to manage your inbox your clients expectations your team and
staff better. Thanks Bill Bachrach ( www.billbachrach.com)
for your sage advice on managing my inbox.
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