By Michelle Andrews
APRIL 10, 2018
Last
December, Deb Wiese bought hearing aids for her parents, one for each of them.
She ordered them online from a big-box retailer and paid $719 for the pair. But
her parents, in their 80s and retired from farming in central Minnesota,
couldn’t figure out how to adjust the volume or change the batteries. They soon
set them aside.
“Technology
is not only unfamiliar but unwelcome” to her parents, Wiese said. “I don’t know
what the answer is for people like that.”
A bill
introduced by Sen. Elizabeth Warren (D-Mass.) and Sen. Rand Paul (R-Ky.) in
March could make it easier for her parents and millions like them to get
assistance. It would allow Medicare to pay audiologists
to teach beneficiarieshow to adjust to and use their hearing aids as
well as how to manage communication with other people, among other things.
Under
current law, Medicare generally reimburses audiologists for diagnosing hearing
loss in older adults but not for providing assistance to fit, adjust and learn
to make the most of hearing aids.
The
proposed bill comes on the heels of a law signed last summer by
President Donald Trump that directs the Food and Drug Administration to
establish and regulate a new category of hearing aid to be sold over the
counter for people with mild to moderate hearing loss. People will be able to
buy products off the shelf without consulting an audiologist or hearing aid
dispenser, and standards for online sales will be tightened. The agency has
three years to develop safety and other consumer protection standards.
The
National Academies of Sciences, Engineering and Medicine recommendedthat the FDA
take that step in a 2016 report.
Although
it should improve access, the new law doesn’t address one of the biggest
barriers faced by the nearly 50 million people with age-related hearing loss:
insurance coverage.
Neither
traditional Medicare nor most private insurers typically cover hearing aids.
(Some Medicare Advantage plans provide some coverage,
and some insurers may offer a discount if members use certain suppliers.)
“Cost
has for many years been the No. 1 problem in the calls, emails and letters we
get,” said Barbara Kelley, executive director and CEO of the Hearing Loss
Association of America, a patient advocacy group. “People say, ‘I need hearing
aids and I can’t afford them.’ It’s really heartbreaking.”
Only 10
to 20 percent of people with hearing loss have ever used hearing aids,
according to studies. In
addition to cost, lack of access to care and the stigma associated with wearing
a hearing aid discourages people, Kelley said.
Losing
the ability to hear well doesn’t just mean people have to turn the volume way
up on their favorite TV shows. Hearing loss is associated with depression, social isolation and an
increased risk for cognitive decline and dementia in
older adults.
Hearing
aid prices vary widely, ranging from an average $900 to $3,100 apiece,
according to a survey of hearing care professionals by the Hearing Review. On
the high end, devices may be Bluetooth-enabled to stream wirelessly from
people’s cellphones to their hearing aids, among other perks.
But not
everyone needs or wants that much help. “Some people are very mildly impaired,”
said Kim Cavitt, a billing and reimbursement consultant and former president of
the Academy of Doctors of Audiology who supports over-the-counter sales. “They
don’t have a $3,000 problem, they have a $300 problem.”
Experts
say they hope the over-the-counter hearing aid law will spur competition and
product innovation and bring down prices.
One of
the reasons hearing aid prices are often high is because the devices are
typically bundled with a service package to fit, troubleshoot and maintain
them.
Disentangling
the service from the devices would benefit consumers, said Nicholas Reed, a
faculty member at the Cochlear Center for Hearing and Public Health at Johns
Hopkins Bloomberg School of Public Health who has studied over-the-counter hearing
devices that provide results comparable to hearing aids.
In
addition to basic hearing-aid fitting and maintenance, hearing care
professionals can help people learn strategies to hear better, Reed said. For
example, people learn to sit with their back to a wall at a restaurant to
eliminate the sound behind them so they can focus on listening to the person in
front of them.
“The
over-the-counter law will lower the cost and make hearing aids more
accessible,” Reed said. “But if the services aren’t covered, people, especially
older adults with health literacy issues, will stop using them.”
Michelle Andrews: @mandrews110
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