When was the last time
you had a memorable experience with a person or a brand? Why did it leave such
a lasting impression?
Leaving your mark on
others can establish familiarity and trust with those who you positively
influence. Of course, trust is the most crucial component to a successful
relationship between a client and their financial professional. Because we live
in a time where experiences generally resonate more deeply with people than
laid-out facts, demonstrating that you are a devoted resource isn't as easy as
merely handing someone your attractive brochure. Staying memorable involves
creating an impactful experience for the person with whom you're interacting
that will remain in their minds much longer than an uneventful encounter.
Whether you're
captivating an audience while hosting an educational seminar, meeting with a
client, or conversing with a new colleague, being personable and memorable will
help solidify their positive experience with you in their memory.
Here are four ways
to influence your prospects and clients:
- Tell a story: Engaging and personal stories that relate to what
you're discussing is a great way to make the concepts you're talking about
reality. In her article "How to
Tell a Great Story" published in the Harvard Business Review, Carolyn
O’Hara says:
“Stories create ‘sticky’ memories by attaching
emotions to things that happen. That means leaders who can create and share
good stories have a powerful advantage over others. And fortunately, everyone
has the ability to become a better storyteller.”
By associating stories with your discussions,
the emotions involved will allow you to connect on a deeper level with the
individual, making for a meaningful interaction.
- Personalize: Every person is unique and so is the way they
communicate and understand new ideas. If you're in a meeting discussing
finances with a client, make sure you accommodate different learning
styles. For example, if your client seems to respond to visual aids, they
might be a visual learner. Draw out a mind map of their finances and goals.
Finding commonalities in everyday conversation with someone will also
create a noteworthy bond. Share aspects of your life that others can
relate with. Are you a sports fan? Any kids? Find common ground so you can
connect personally with the individual.
- Create a comfortable
atmosphere: A stiff office or a bland
presentation room isn't going to help develop a pleasant experience for
your audience. Try to brighten and warm otherwise stark locations. Display
banners with your logo and immerse your audience in your brand and its
identity. Provide refreshments that are seasonally appropriate – warm
cookies and coffee in winter and fresh fruit and lemonade in summer.
- Branded swag: Of
course, people enjoy fun takeaways. At the close of your memorable and positive
interaction, give the person something to take home with them, maybe a
branded stress ball or a mug. Tailor your giveaway to the purpose of your
encounter. If you were meeting with a client to close business, maybe a
company t-shirt.
With the ubiquitous
presence of the worldwide web, creating memorable experiences no longer applies
exclusively to face-to-face interactions. Developing an impactful online
presence is vital to your business. Anyone should be able to google you to
learn about you and your business.
Here are three ways to
connect with people online:
- Relevant content: Whether it's social media posts, blogs, or
emails, make sure that you're sharing meaningful and relevant information
with your audience based on their buyer
personas. Don't just push out content that promotes your
brand. Share knowledge, industry news, and fun facts that will interest
your audience. Just make sure to stay
compliant.
- Media: Vary the ways you display your content. Long
paragraphs won't capture everyone's attention; videos, pictures, and
infographics look attractive and are easy to digest.
- Engage: Be responsive to your audience
on social media. Maintaining an open and engaging brand presence online
as well as in person keeps your brand identity consistent and welcoming.
Meaningful brand experiences inspire
people and get them talking. Providing a unique and worthwhile
opportunity for an individual to relate with you and learn something new
will go a long way. The first step is putting yourself out there. Join us at
our next RIA Academy and let's connect!
http://blog.dmi.com/here-are-the-top-strategies-to-be-memorable?utm_source=hs_email&utm_medium=email&utm_content=68578811&_hsenc=p2ANqtz-8XncTJ9h5ViI3L9-IRY_lLao3RMXHtaCiGUaOn6xOD9iHG-DKU4FFvlLC1bE-OXN8Rs8-FmlXEpQSw_gpal7HbKKeyYA&_hsmi=68578811
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