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The Fitz Group Joins with Integrity’s Vision and Leadership
to Benefit Agents
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Integrity’s innovative approach to
insurance and access to their best-in-class technology will strengthen
The Fitz Group’s ability to scale their business growth
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DALLAS –
NOVEMBER 2, 2021 – Integrity
Marketing Group, LLC (“Integrity”), one of the leading independent
distributors of life, health and wealth products, today announced it has
entered into an agreement to acquire The Fitz
Group, a leading insurance marketing organization (IMO) based
in Addison, Texas. As part of the transaction, Alex “Fitz”
Fitzgerald, CEO of The Fitz Group, will become a Managing
Partner in Integrity. Financial terms of the transaction were not
disclosed.
A long-time
entrepreneur, Alex Fitzgerald joined the insurance industry more than 20
years ago. Together with his wife, Heather, they formed The Fitz Group to
provide underinsured Americans with better financial certainty through
proper coverage. They also have become adept at recruiting, training and
supporting agents in all aspects of building their own businesses.
Today, The Fitz Group
partners with numerous top-rated insurance carriers to distribute life
insurance products through their agents, licensed in all 50 states.
Training and providing agents with the right tools to grow their own
teams has resulted in The Fitz Group becoming one of the most well respected
IMO’s in the industry.
“The way Fitz and his
entire agency supports and helps grow agents is truly impressive,” said
Bryan W. Adams, Co-Founder and CEO of Integrity. “We look forward to
helping The Fitz Group take full advantage of the opportunities available
to them as Integrity partners and help them rise to the next level.”
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“At Integrity, our
passion for innovating insurance drives everything we do,” continued
Adams. “We are continuously seeking solutions that make it easier for
Americans to get insurance in ways they prefer — and easier for agents to
help meet customer needs. Integrity provides the technology and resources
that help streamline and simplify the entire insurance experience for all
stakeholders and The Fitz Group has the stellar team to effectively
implement those tools and technology.”
“I’m proud of where we’ve
grown The Fitz Group over the past 20 years,” said Alex “Fitz”
Fitzgerald, CEO of The Fitz Group. “Today, an even bigger door opened to
our staff and agents. This step is about diversifying our business and
becoming partners with some of the best minds in our industry. This is a
launching point to grow and expand, as well as make a difference for all
our agents and the Americans we serve. I feel that my reins have been
loosened and I’m ready to run faster than ever before, all while having
fun and making a difference.”
The Integrity platform
now available to The Fitz Group includes proprietary quoting and
enrollment technology, data and analytics tools, and product development.
Integrity also provides centralized shared services, such as compliance,
accounting, human resources, IT, legal and a full-service marketing and
advertising firm.
“When agencies such as
The Fitz Group partner with Integrity, we are able to take a lot of
things off their plate and let these already successful agencies
experience what we call the ‘Integrity Effect’ — which allows them to
focus on elements they are passionate about and grow faster than they
ever thought possible,” said Andy Albright, Managing Partner of Integrity
as well as President and CEO of The Alliance.
The Fitz Group amplifies
its agent offering by gaining access to Integrity’s fast-growing partner
network, where some of the country’s leading agencies share strategies,
best practices and solutions to today’s challenges in order to better
serve more Americans. Additionally, The Fitz Group employees qualify for
the Integrity
Employee Ownership Plan, which provides meaningful company
ownership.
“There is power in
becoming an Integrity partner,” shared Heather Fitzgerald, President of
The Fitz Group. “Scale matters more than ever before. We are better
together and stronger together. I see a real opportunity to make a
historic impact on the insurance business with Integrity’s leadership and
support by our side.”
For more information
about The Fitz Group’s partnership with Integrity, view a video at www.integritymarketing.com/FitzGroup.
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About
Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is a leading distributor of life
and health insurance and provider of innovative solutions for wealth
management and retirement planning. Through its partner network,
Integrity helps millions of Americans protect their health, wealth and
legacy with a commitment to meet them wherever they are — in person, over
the phone and online. Integrity’s cutting-edge technology helps
streamline the insurance and financial planning experience for all
stakeholders. In addition, Integrity develops products with carrier
partners and markets them through its distribution network of agencies,
brokerages and RIAs throughout the nation. Integrity’s almost 5,500
employees work with agents and advisors across the country. For more
information, visit www.integritymarketing.com.
About The
Fitz Group
The Fitz Group is a
leading insurance agency headquartered in Addison, Texas, that is focused
on providing Americans with life insurance and annuities. The Fitz Group
excels at helping insurance agents become some of the best in the
industry at serving clients, while also creating a business for
themselves. The Fitz Group team is comprised of dynamic and successful
leaders in the industry. Since its inception in 2004, The Fitz Group has
grown to become a thriving IMO known for its dedication to excellent
service. For more information, visit www.thefitzgroup.org.
Media
Contact:
Rachel Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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