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You’re minutes away
from learning how to track and measure the return on investment (ROI)
from all of your digital marketing.
No more guessing that
your SEO, advertising, email marketing, social media, and any other
channel you’re investing in is generating leads and sales. By going
through the steps in this guide, you’ll be able to pinpoint exactly
which campaigns are working and which are simply wasting your marketing
dollars.
Here’s why every
business owner needs to read this…
We’ve all seen it
happen — a new business launches in what seems like a prime location,
only to close just months later. Unfortunately, this is the simple
reality of business. A great location with exposure to consumers is
important, but also entirely pointless if people just walk on by.
Therein lies the
greater challenge of marketing.
Anyone can buy
exposure, but how do you turn that exposure into something positive?
And when buying exposure via digital marketing – where you can’t
literally see who’s walking in and out of your shop – how do you even
know whether your campaigns are working?
That’s where
Google Analytics comes in…
Google Analytics is a
free service that gives business owners insight about how people
interact with their websites. Learn who visits your site, how they
reached your site and what they do on your site. See how long people
stay on certain pages and which pages are viewed most.
You can also learn more
about your visitors, such as which languages they speak and whether
they browse with desktop, laptop or mobile devices. All of this
information can help focus your marketing toward your intended
audiences.
Plus, if you advertise
in Google Ads, Google Analytics can help you determine whether your ads
are on the right track. By analyzing data over periods of days, weeks
or months, business owners can identify changes to be made and new
audiences to reach out to.
In this guide, we’ll
walk through a step-by-step process to set up and review Google
Analytics reports that will help you measure and improve your digital
marketing campaigns.
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