|
You’ve probably heard
the following quote attributed to John Wanamaker:
“Half the money I spend
on advertising is wasted; the trouble is I don’t know which half.”
While that may have
been true for John, that doesn’t have to be the case anymore. When
Google Ads campaigns are set up correctly, it’s possible to see exactly
which ads are wasting money and which are driving the best ROI,
especially for e-commerce businesses.
The problem is that
many businesses run ads without Google Ads set up correctly. And when
that’s the case, I can safely guarantee a large percentage of the ad
budget is being wasted.
Today, I’m sharing a
case study from a couple of years ago because it’s a classic example of
what happens with, versus without, Google Ads conversion tracking. The
difference is quite remarkable.
Keep reading to learn
how we helped our client reduce ad spend while increasing sales...
|
No comments:
Post a Comment