HIGHMARK INC.
PITTSBURGH, Pa. (Jan. 8, 2020) — Highmark
recently appointed Brian Rinker as the new market president for central and
northeastern Pennsylvania regions. Highmark also announced that John Lufburrow
will be vice president of Sales for those regions.
Rinker has been the senior vice president for
Highmark in the Northeastern Pennsylvania region. He was appointed to this
position in June of 2015 following the merger of Highmark and the former Blue
Cross of Northeastern Pennsylvania (BCNEPA). In this role, Mr. Rinker is
Highmark's senior leader in the NEPA market providing support for business
performance, new business development and serves as the primary liaison with
the NEPA Region Advisory Board, community stakeholders and other regional
business partners. Rinker will now expand his leadership role to include the
central Pennsylvania market and will focus on membership growth and
building/maintaining relationships with key stakeholders.
John Lufburrow will assume the position of
vice president of Sales for the central and northeastern region. He is
responsible for all commercial sales and service in those regions. John's
previous roles at Highmark included work in Care Alignment, Member Engagement
and Producer Strategy.
"We are well positioned for growth in
both of these markets in the coming years," said Rinker. "We have a
number of key initiatives designed to bring value to our customers including
our partnership with Penn State Health. It's really an exciting time."
ABOUT
HIGHMARK INC.
One of America's leading health insurance
organizations and an independent licensee of the Blue Cross Blue Shield
Association, Highmark Inc. (the Health Plan) and its affiliated health plans
(collectively, the Health Plans) work passionately to deliver high-quality,
accessible, understandable, and affordable experiences, outcomes, and solutions
to customers. As the fourth-largest overall Blue Cross Blue Shield-affiliated
organization, Highmark Inc. and its Blue-branded affiliates proudly cover the
insurance needs of 4.5 million members in Pennsylvania, Delaware, and West
Virginia. Its diversified businesses serve group customer and individual needs
across the United States through dental insurance, vision care and other
related businesses. For more information, visit www.highmark.com.
For more information, contact:
Leilyn Perri
Highmark Health
717-302-4243
leilyn.perri@highmarkhealth.org
Leilyn Perri
Highmark Health
717-302-4243
leilyn.perri@highmarkhealth.org
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