|
Most people have heard
that email marketing can be a very effective tactic to drive leads and
sales. However, there’s one problem with the examples we hear over and
over again…
The case studies are
typically about enormous lists of 100,000+ engaged subscribers. By
engaged, I mean they are already actively opening and clicking on the
emails the business is sending.
Sound familiar? When
you hear those stories, you probably get excited because the stats are
so impressive, but then you likely get depressed when you realize your
email list is not that big and/or not that engaged… And by not that
engaged, I mean you may have a list that you’ve never emailed before.
But don’t worry! Email
marketing can still be very effective even if you have a tiny list
and/or a completely cold list. I’ll even prove it to you with these 2
case studies…
|
No comments:
Post a Comment