If you grew up playing
Nintendo in the 80’s like me, then you probably remember the Contra
“cheat” code to get 30 lives – up, up, down, down, left, right, left,
right, b, a, start. That is forever ingrained in my memory!
Contra was an
incredibly difficult and frustrating game if you played without that
cheat code. However, with 30 lives, it was nearly endless fun…
I mention that because
there are similar “cheats” when using Google Ads. And Google Ads can
also be incredibly difficult and frustrating when you’re using it
without these cheat codes. Of course, it’s not really cheating and what
I’m about to walk through is perfectly legal and within Google’s terms
of service. I just call them “cheats” because they are quick and easy
ways to instantly boost your campaign performance and return on
investment (ROI).
So you can see this in
action, I’m going to also walk through a case study for one of our
Google Ads management clients...
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