How to Create "Voltron-like" Google Ads

When I was a kid I used to love watching Voltron on Saturday mornings. In Voltron, 5 separate spaceships would combine to create a super robot called "Voltron" to fight large enemies. As individual spaceships, they didn't stand a chance, but once they came together as Voltron, they were able to win the battles. A similar storyline is now playing out in Google Ads accounts. Instead of spaceships, we have text ads and ad extensions combined to form Voltron-like super ads that can dominate the search results page. Take a look at the example below and you can quickly see that one ad has a clear advantage in terms of capturing attention and clicks simply because of how big it is.

 

 

How to Create Voltron-Like Ads The secret to creating a massive ad like the example above is to use Google Ad Extensions. As the name suggests, ad extensions "extend" your standard Google text ad (a headline and 2 short description lines) to include more information about your products or services. Can you guess which ad extension allows you to create the large ad above? That's a trick question! The example ad above is actually using 4 different extensions that Google Ads combined like Voltron. :) Unfortunately, Google determines when and which ad extensions are combined so there's no guarantee you'll create a super ad every time your ad is displayed in the search results. Plus, Google will only display certain extensions when you're in the top 3 ad slots. Why You Must Use Ad Extensions The obvious reason to use ad extensions is to make your ads stand out and take up more real estate than your competitors in the search results. That's a no-brainer, right? But there's one more important reason. Google updated its Quality Score calculation to incorporate ad extensions. In the past, Quality Score was calculated using your keywords, text ads, and landing pages, but now there is an additional factor: your ad extensions. That means advertisers that set up ad extensions gain a competitive advantage with a potentially higher Quality Score. In turn, advertisers with higher Quality Scores can bid and pay less per click for the same ad position versus competitors with lower Quality Scores. Did you catch that? Not only will your ads stand out and likely get more clicks by using ad extensions, but you'll likely cut your ad costs while maintaining the same ad position in the search results!

 

 

Keep reading to learn about the top 5 Google Ad Extensions we recommend... Click Here to Read the Full Article on Our Blog