13 SEO Tools Every Small Business Should Be Using

To be successful with search engine optimization (SEO), you must use the right tools. It’s simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to choose? Here is a roundup of the top 13 SEO tools for small businesses.

 

 

1. Google Analytics

 

 

Google Analytics is a powerful and completely free website analytics tool. Once installed properly on your website, you’ll be able to report on which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, which content they prefer, and so much more.   2. Google Search Console

 

 

Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click through rate when your website showed up in the search results. Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account. For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click through rates, impressions, and the landing pages that are ranking in Google.   3. Agency Analytics

 

 

AgencyAnalytics is our go-to platform for reporting. AgencyAnalytics offers automated reporting, client visible/shareable dashboards, as well as a clean interface for teams to review performance for various different services. We use AgencyAnalytics to report on and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn, and many others. Whether it’s sending out reports each month in a timely manner or drilling into metrics to review client performance, AgencyAnalytics is one of our most widely used tools and we can’t recommend it enough.   4. Rank Ranger

 

 

Rank Ranger is a robust, all-around SEO analysis tool. But before you get lost in the data, focus on what Rank Ranger does best: tracking your keyword rankings. You’ll be able to track your website’s organic rankings over time in the major search engines, plus your local rankings in the “map” results. This will help you identify trends up or down in your rankings so you can adjust your strategy accordingly. Rank Ranger also offers automated SEO reporting, competitor analysis tools, and many other helpful features for analyzing the performance of your SEO campaigns.   5. Screaming Frog

 

 

Screaming Frog is another SEO tool with lots of bells and whistles. What sets it apart is the free SEO Spider tool that you can use to quickly conduct a technical SEO audit of your website. After downloading the tool, all you need to do to get started is type in your website’s domain name, and click Start. The best part is that this tool is free (for crawling up to 500 URLs per website.) After downloading the tool, all you need to do is enter the website’s domain name, and click Start. In just a couple of minutes, you will see a detailed audit of all of your webpages. From meta tags to error status codes, you can spot problems without taking the time to manually audit each and every one of your website’s pages.   6. Ahrefs

 

 

Ahrefs is our favorite tool for analyzing backlinks, SEO content opportunities, and SEO keyword research. The main tool we love at Ahrefs is the Site Explorer tool. Ahrefs is probably best known for the backlink analysis functions within their Site Explorer tool. This tool is very helpful for identifying the different types of websites that are already linking to your website. You can also view trends in the growth of your backlinks over time. In addition, you can use the Site Explorer tool to analyze backlinks to competitors and find new link-building opportunities. In our experience, the Site Explorer tool is also incredibly valuable for analyzing top-performing SEO content on your website. You can use this tool to identify what pages and keywords are already ranking well in Google and driving traffic to your website. For example, you can see what pages are driving the most SEO traffic, and which particular keywords the pages are ranking for in Google. And then, you can also use the Site Explorer tool to identify what pages and keywords are working best for your competitors, and then apply those lessons to your own SEO strategy. For example, if you see some competitors have certain types of SEO landing pages that you don’t have, and they are generating traffic on some keywords that you aren’t focused on, you may want to incorporate those types of content ideas into your SEO plan. In addition to Site Explorer, we also love Ahrefs’ Keyword Explorer tool. It provides a fast, easy way to generate dozens of new keyword ideas for SEO content creation. Keep reading to learn about the 7 other top SEO tools we use and recommend at Main Street ROI... Click Here to Read the Full Article on the Blog

 

 

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