Ensuring patient access to
healthcare is an important piece of the patient engagement puzzle.
Patient engagement,
consumer satisfaction, and patient access to healthcare are three of the most
critical pieces of the value-based care puzzle.
As outcomes,
satisfaction, and patient loyalty become more important to financial security
for healthcare organizations, providers need to emphasize the use of
person-centered care philosophies to ensure that patients can easily and
affordably engage in the relationships they need to maintain wellness.
A non-partisan group
of senators said it well in a letter urging the Senate Health, Education,
Labor, and Pensions Committee to reassess patient access to care:
“We have heard from
several patient groups with chronic diseases such as rheumatoid arthritis,
inflammatory bowel diseases, and psoriasis, on the difficulties of accessing
care and treatment,” the group wrote.
“Accessing the care
needed is critical for these patients to achieve optimal health outcomes.
Delays in treatment can result in irreversible disease progression and even,
exacerbate the cost of care for both the patient and the health system.”
In order to avoid
these negative outcomes and improve patient access to healthcare,
industry professionals must work to understand the challenges patients face
when seeking treatments and employ innovative strategies for mitigating those
issues.
What are the
challenges related to care access?
Offering sufficient
access to healthcare services can present numerous challenges, especially in
the arenas of availability, convenience, and affordability.
Offices that only
conduct appointments during traditional work hours, for example, may be
inaccessible for those who work during those times. Children going to school
full-time may also be unable to see pediatricians with limited afternoon or
evening availability.
Additionally,
patients may face availability issues due to a potentially shrinking workforce,
compounded by provider dissatisfaction. In a survey from the Physicians
Foundation, 53 percent of providers reported low job satisfaction and 62
percent a negative view of the future of the medical profession.
According to the
Foundation’s researchers, low provider morale could potentially lead to lower
numbers of employed providers. Forty-eight percent of the survey’s nearly
17,000 clinician respondents reported plans to exit the trade, whether through
retirement or a career transition.
“The primary public
policy and healthcare concern attached to low physician morale is the prospect
of physicians modifying their practice styles in ways that reduce patient
access, or the prospect that physicians will abandon patient care roles or
leave medicine altogether,” the report says.
With regard to affordability, increasing out-of-pocket
patient costs have proven prohibitive for patients looking to access medical
treatment.
According to a
seperate Physicians Foundation poll of over 1,500 patients, 25 percent
are forgoing care due to cost burden, despite
the fact that 90 percent reported high satisfaction with their providers.
Patients living in
rural areas are the most likely to face challenges in accessing adequate
healthcare, says the Rural Health Information Hub.
“Rural residents
often experience barriers to healthcare that limit their ability to get the
care they need,” the organization says. “In order for rural
residents to have sufficient healthcare access, necessary and appropriate
services must be available which can be accessed in a timely manner.”
In addition to facing
the barriers patients across the nations face, those living rural areas are
confined due to their locations and a lack of available treatment facilities.
“People in rural
areas are more likely to have to travel long distances to access healthcare
services, particularly specialist services,” the Rural Health Information Hub
said. “This can be a significant burden in terms of both time and money. In
addition, the lack of reliable transportation is a barrier to care.”
When patients have to
travel long distances to receive treatment, as many living rural regions do,
they are likely to go without adequate care.
How does care access
affect value-based care policies?
Through accountable
care organizations – a value-based payment model hosted by both public and
private healthcare payers – providers face incentives in offering strong
patient healthcare access.
According to Mark
Wagar, President of Heritage Medical Systems, the industry is moving toward a
model of extending care services based on patient needs.
“One of our problems with our traditional healthcare system
is that people go through too much build-up of their health problems before
they seek care,” Wagar said.
“We’re moving far
faster than ever before away from a system that is designed to be excellent for
the patient when they present themselves because they are sick or injured to a
system that basically envelopes them and engages with them non-stop,” Wagar explained.
Going forward with
value-based care programs, providers should determine how expanding their care
access can improve patient care. Patient engagement plays a central role in
both MIPS and accountable care organizations, making care access imperative for
their success.
How can providers
improve healthcare access for patients?
In order to establish
broad healthcare access, healthcare organizations should look at how they make
themselves available to patients. This can include an assessment of digital communication strategies,
appointment scheduling protocol, office hours, and how many providers are
actually available for a visit.
When examining these
issues, organization leaders must also keep in mind what their patient
populations may want. In an increasingly consumer-centric industry, it will be
important for healthcare organizations to offer treatment access in ways that
are convenient for the patient.
As the industry
landscape changes, providers may consider new services offerings such as
telehealth, or alternative methods for getting patients scheduled and in the
door such as online appointment scheduling. Those approaches, taken alongside
expanding and supporting the provider workforce, could be effective in driving
patient healthcare access.
Enlist telehealth to
offer remote treatment
Telehealth allows
patients to consult providers through video conferencing, connecting two people
in different locations and opening up numerous avenues for healthcare access.
Overall, telehealth
helps expand access to care for two groups of patients: those in rural areas
who live far away from a clinic or hospital, and those who have jam-packed
schedules and may not be able to see a doctor during normal office hours.
In Georgia, the
Community Health Systems clinic has benefitted from offering telehealth to its patients.
Hosted by the Hancock County Healthcare Access Initiative, the telehealth
platform allows remote patients to chat with a nurse via video conference using
a toll-free number.
“It’s a way to bring some healthcare to people who don’t
often see it, but who do need it,” said Dr. Jean Sumner, physician and dean of
the Mercer University School of Medicine.
Some rural clinics
also have telehealth kits that connect to larger regional hospitals.
At the University of
Mississippi Medical Center, this setup allows patients to visit a local clinic,
but still receive top-of-the-line care from a larger institution.
Nurses in rural clinics can meet with doctors from UMMC’s level-one trauma
center, and together they can deliver the best treatment for the patient.
Ultimately, this can enhance
the entire patient experience. While patients still receive top-notch care
utilizing tools only available at larger organizations, they avoid the hassle
of traveling miles to receive emergency care.
Convenience is also a
consideration for individuals with busy schedules. Full-time workers can use telehealth to conduct follow-up appointments during
the work day. Parents can access providers via telehealth, helping to ease
burdens that can arise when a child is sick.
A survey of over 500 mothers conducted
by Blue Cross Blue Shield of Georgia shows that nearly 65 percent of mothers
find it difficult to bring a sick child to the doctor during the work day.
About 70 percent say sick visits take approximately two hours out of the day.
“Mom loves it because
she didn’t have to pack up all the kids and drive two hours north for an
appointment and then two hours back home,” said Nemours Chief Information
Officer Bernie Rice. “So it was much more convenient for the patient and the
family.”
Improve scheduling
processes
When patients do need
to access in-person care, they often face complications with scheduling
appointments. When contacting a provider’s call center or front desk to make an
appointment, patients may encounter busy signals, technological issues, or
troubles finding a time that meets both patient and provider needs.
According to Irene
Vergulis, a medical call center consultant who has worked with organizations
including Mercy Health and Temple University Health System, healthcare
organizations should assess their appointment scheduling processes,
bearing in mind patient needs.
“People need to
understand that patients are still customers,” Vergules said. “People need to
really start to take focus on what their access looks like. How easy is it to
gain access to their providers, to their services, to their hospitals? I think
people are still not really looking at that very critically.”
Providers may wish to
consider how many administrative staff members are taking appointment calls, or
how many appointments are available during a typical day. Conducting surveys
and focus groups with patients will show where they may need to make
improvements.
Healthcare
organizations can also consider online appointment scheduling software, which
allows patients to view and select appointments with their preferred providers,
typically via the patient portal.
At MedStar Health,
online appointment scheduling has not only boosted convenience for patients, but has
allowed patients to see the right kind of doctor for their ailment, an issue
the hospital had reportedly struggled with.
“If we don’t have a
good mechanism to match the patient’s needs with the doctor’s capabilities, we
run the chance of having a patient showing up and being seen by the wrong
doctor,” said Michael Ruiz, Vice President and Chief Digital Officer at
MedStar. “So what we want to do is kind of inverse that paradigm. If we get it
right the first time, we create this win-win situation.”
When a patient with a
knee injury books an appointment, he can make sure he sees an orthopedist who
specializes in knees rather than one who specializes in shoulders, Ruiz
explained.
By making sure
patients can make appointments – and with the right doctor – healthcare
professionals can help improve their access to healthcare, ultimately driving
more patient-centered care.
Expand and support
the healthcare workforce
Fundamentally,
patient healthcare access depends upon there being clinicians to actually treat
them. As mentioned above, many physicians have reported job dissatisfaction and
potential plans to leave the field. When there is a workforce shortage,
patients ultimately lose out because there are not enough providers to see them
all in a timely manner.
However, mid-level
and non-physician providers are helpful for lower-priority concerns.
According to Michael
Brohawn, MGMA member and practice administrator at Orthopaedics East &
Sports Medicine Center, NPPs have helped him enhance his practice.
“NPPs are essential members of our healthcare delivery
team,” Brohawn said.
“They improve patient
care by increasing the efficiency of our physicians which allows them to focus
on more acute needs. NPPs also improve patient satisfaction by creating greater
access and appointment availability, and they reduce the direct and overhead
costs of the practice.”
Currently, the
American Medical Association is working to redirect prospective physicians to provider shortage
areas. The AMA’s Health Workforce Mapper uses data from the
trade group to highlight where medical school students can look for employment
opportunities, helping to more evenly distribute the physician workforce.
“Improving patient
access to quality care is a core mission of the AMA, and this mapping tool will
show physicians and healthcare professionals precisely where their skills can
most benefit populations in need,” said AMA President Andrew W. Gurman, MD.
“Knowing where health
care services are needed most can help providers make the best decisions on
where to locate or expand their practices to reach patients in greatest need of
access to care.”
Address patient
financial needs to ensure payment
In an effort to make
it easier for patients to manage high out-of-pocket costs, some healthcare
organizations are starting to offer payment plans. These plans allow
patients to pay in increments, lessening the blow of a significant doctor bill.
Family Healthcare
Group of Modesto started offering personalized payment plans, unique to the
individual patient in need. According to the practice’s billing department
manager, Tabitha Hickerson, CPC, payment plans have been met with high patient
satisfaction.
“We definitely have a
pretty wide spectrum of payment plans available for our patients and they seem
to be pretty happy with it,” Hickerson said.
“As primary care physicians, our number one focus is patient
care,” she continued.
“With patient
out-of-pockets continuing to grow each year, we wanted our patients to be able
to have the peace of mind to make treatment decisions based off of medical
necessity and not their finances.”
“What we see more of
the innovative healthcare companies doing is simplifying the experience,” said
Steve Auerbach, Chief Executive Officer of Alegeus. “This means making it easy
for the consumers to understand how to save better and how to spend more
efficiently.”
Price transparency
shows patients that they have options when it comes to their healthcare, and
helps them decide which services they should access that will be right for
their budgets.
Patient healthcare
access is ultimately rooted in meeting the patient’s overall needs. By making
oneself available to patients, providers can ensure that patients receive
treatment regardless of their circumstances.
Between providing
remote care via telehealth and ensuring there are enough physicians to serve
high patient volumes, healthcare access fundamentally requires flexibility and
availability on the part of providers and scheduling administrators. In an
industry that is increasingly consumer-centric, providers should consider
adopting more flexible approaches, ensuring plentiful access to healthcare
services.
https://patientengagementhit.com/features/what-providers-should-know-to-improve-patient-access-to-healthcare