Integrity Marketing Acquires The Brokerage Resource

The seller is part of a family that's been in insurance since 1895.

By Allison Bell | April 15, 2020 at 02:10 AM

    

Integrity Marketing’s headquarters in Dallas. (Photo: Integrity Marketing)

Integrity Marketing Group LLC has acquired a large, prominent insurance marketing organization, The Brokerage Resource.

Sam Corey III, the seller, will own a stake in Integrity Marketing, but the companies aren’t disclosing the other deal terms.

Integrity Marketing is a Dallas-based insurance distributor that has relationships with about 250,000 independent agents and about 5 million clients.

The Brokerage Resource is based in Apex, North Carolina. It’s best known as a Medicare plan distributor. It also distributes a wide range of other life, health and annuity products, from many different carriers.

Sam Corey Jr. founded the company in 1992. Sam Corey was the grandson of William B. Corey, who helped mold the Provident Friendly Society into the Provident Indemnity Life Insurance Company  and later served as Provident Indemnity Life’s chairman, according to Brokerage Resource.

William B. Corey’s sons, William S. Corey and Samuel C. Corey, also worked at Provident Indemnity Life and served chairmen of that company’s board, according to Brokerage Resource.

Sam Corey Jr. built The Brokerage Resource from scratch and sold it to Sam Corey III in 2018.

Bryan Adams, Integrity Marketing’s chief executive officer, said in a statement that his company is excited to partner with companies such as the Brokerage Resource.

“Across four generations, the Corey family has made a significant impact in the insurance industry, and we are honored to have been chosen as the platform of choice to help The Brokerage Resource’s next phase of growth,” Adams said.

Allison Bell, ThinkAdvisor's insurance editor, previously was LifeHealthPro's health insurance editor. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached at abell@alm.com or on Twitter at @Think_Allison.

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