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Where do you send
people when they click on a Facebook or Google ad? Your homepage?
Perhaps a page you already have set up for the service you’re
advertising? While the latter is definitely better than the former, you
might be surprised to learn that neither of these is ideal—you should
direct people to a landing page. Not only that, but if you’re running
multiple advertising campaigns, you may want to use multiple landing
pages, each with copy that aligns with the copy in your ads.
In today's article, we
answer some of the most common questions our clients have about landing
pages...
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