Feb. 8, 2019
Dive Brief:
- Physicians said the No. 1 improvement needed from
pharmaceutical companies this year is to improve affordability. A new InCrowd survey of 200
physicians found that 71% of physicians said healthcare affordability was
their top concern.
- Improving access to therapies ranked second.
Affordability and improved access have ranked first and second for the
past four years in InCrowd surveys.
- Despite
the need for improvements in those areas, 82% of doctors said it's
unlikely that healthcare costs will improve this year. Only one-third
predicted healthcare access would get better.
Dive Insight:
There is plenty of discussion about healthcare's problems
and how to fix them. Payers, health systems and state and federal leaders all
have their thoughts about the issue. The new survey moved away from those
stakeholders and went directly to doctors, who are on the healthcare front
line.
Doctors surveys see "smart prescribing" as a
growing trend that can improve affordability. Informing patient drug prices and
limiting the use of non-generic drugs are two reasons physicians are optimistic
about the practice.
Slightly more than half of the doctors surveyed wanted
pharma to spend less money on direct-to-consumer marketing and advertising. For
the second consecutive year, physicians said reducing money spending on
marketing is one way to reduce drug costs.
Doctors surveyed have ranked the same five issues for the
past four years with affordability always the top concern. A whopping 95% of
respondents said they would like to see efforts to reduce costs this year. That
easily eclipsed other issues, such as improving insurance coverage and price
transparency.
InCrowd said even respondents who didn't rank affordability
or access as the top issues chose other factors they believed would also reduce
costs to patients.
"In a changing healthcare landscape, our 2019
predictions survey shows that unfortunately physicians perceive little change
in the two most important parameters impacting US healthcare — and that they
are overwhelmingly eager to address them in a lasting way," Diane
Hayes, president and co-founder of InCrowd, said.
The Trump administration has promoted the need to cut prescription
prices as a way to reduce costs. Last week, HHS announced
ending safe harbor protections for drug rebates through pharmacy benefit managers
in Medicare Part D and Medicaid managed care plans. The administration wants
those discounts to go directly to consumers.
In recent months, payers have been expanding their PBM influence, including
Cigna buying Express Scripts, Anthem creating its own PBM and CVS Health
purchasing Aetna. Payers see pharmaceutical costs as a key driver of healthcare
spending. By bringing PBMs in-house, payers are betting they can bend the cost
curve more effectively than contracting with a third-party PBM.
Despite these efforts, InCrowd's survey found doctors don't
expect those efforts and other pharmaceutical cost-containment programs will
make much of a difference this year.
https://www.healthcaredive.com/news/doctors-doubt-pharma-costs-access-to-drugs-will-improve-this-year/547955/
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