Just Released
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New Short Explainer and Docu-Style Videos From Greater Than
AIDS: From Getting an HIV Diagnosis to Keeping Up With Care and
Treatment
SAN
FRANCISCO, CA, – Dr. David Malebranche, MD, MPH, is back with
more than 40 new #AskTheHIVDoc videos about HIV care and
treatment.
The latest series of one-minute, FAQ-style videos
from Greater Than AIDS is designed
to help individuals living with HIV and loved ones, as they navigate from
receiving an HIV diagnosis to getting connected to care to keeping up with
treatment.
“We all need help at some time,” says Dr.
Malebranche, a leading HIV clinician-researcher and Associate Professor at
Morehouse School of Medicine. “Ask for help, find a support network, tell
your medical provider what’s going on so you can problem solve together.”
In his direct and relatable style, Dr. Malebranche
explains terms like CD4 and T-Cell, viral load and HIV undetectable. He also
covers the basics of HIV treatment -- why it matters, how it works, when to
start – as well as getting into care and finding support.
“Advances in the prevention and treatment of HIV
offer great hope for the future,” said Tina Hoff, Senior Vice President and
Director, Health Communications & Media Partnerships at KFF (Kaiser
Family Foundation), which directs Greater Than AIDS. “But, public
knowledge and understanding hasn't always kept up with the science. This
series reaches people where they are with the information they need to be
healthy.”
A person diagnosed with HIV who is in ongoing care
and treatment can live a normal lifespan. When the virus is suppressed – aka, “HIV undetectable” – there is effectively no risk
of transmission to sexual partners.
Living
Well with HIV
Another new powerful set of videos from Greater Than AIDS features
young people sharing their journeys from diagnosis to getting into care and
treatment to maintaining viral suppression. With their stories, they show
how they went from surviving to thriving with HIV.
“It felt really tough when I first was diagnosed.
I did not want to seek treatment at the time because I didn't know what that
looked like,” says one of the young men in the series. He eventually was able
to be connected to care and today is living healthy and well with HIV.
The docu-style videos educate about the health and
preventive benefits of treatment, as well as the financial aid and support
services available through the Ryan White HIV/AIDS Care and AIDS Drug
Assistance Program, to help close the gap of those living with HIV but
who are not connected to care.
Ms. Hoff notes that continued racial disparities with treatment
access and sustained viral suppression show that there is still much work to
be done. “By sharing these stories, we hope to bring attention to the
challenges too many still face in getting connected to care, as well as
highlight what services are available.”
Both video series are being distributed by Greater
Than AIDS and health department partners through digital and social media.
The videos are also designed to be used by service providers for staff
education, as well as client outreach.
About
Greater Than AIDS
Greater Than AIDS is a leading national public
information response focused on the U.S. domestic HIV epidemic. While
national in scope, Greater Than AIDS focuses on communities most affected.
Through targeted media messages and community outreach, Greater Than AIDS and
its partners works to increase knowledge, reduce stigma and promote actions
to stem the spread of the disease.
About
KFF
KFF (Kaiser Family Foundation), a leader in health
policy analysis, health journalism and communication, is dedicated to filling
the need for trusted, independent information on the major health issues
facing our nation and its people. The Foundation is a non-profit organization
based in San Francisco, California and is not affiliated with Kaiser
Permanente.
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Wednesday, February 27, 2019
New Short Explainer and Docu-Style Videos From Greater Than AIDS: From Getting an HIV Diagnosis to Keeping Up With Care and Treatment
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