Tuesday, March 19, 2019

Cambia, BCBS North Carolina’s New Deal Could Set a Trend


In an era of U.S. health care consolidation, what two major Blues insurers describe as their “strategic affiliation,” announced March 12, would bring together dominant regional not-for-profits with combined net revenue of $16 billion and more than 6 million covered lives. Industry experts tell AIS Health this deal between Cambia Health Solutions and Blue Cross and Blue Shield of North Carolina to create a stronger presence could start the ball rolling, possibly serving as a model for more strategic partnerships among Blues organizations.
“I wouldn’t be surprised to see more combinations, more consolidation among Blues because I think many insurers, not just Blues, are looking to grow and gain economies of scale and efficiencies,” says attorney David Kaufman, a partner at Laurus Law Group LLC and former general counsel of Blue Cross Blue Shield of Illinois, a unit of Health Care Service Corp. 
The two Blues organizations are quick to point out the parameters of their deal, which insurance regulators still must approve. It would involve merged operations and administrative functions, but their respective health plans and provider networks would continue to operate independently. 
“Now that we’re getting into this next wave, consolidations as we know them are different,” says Ashraf Shehata, a principal in KPMG’s health care life sciences advisory practice and the firm’s Global Healthcare Center of Excellence. Instead of jumping into a merger directly, plans are testing the water first with strategic affiliations, he says.
Shehata says strategic affiliations work differently from mergers. Mergers operate by identifying where the two merging organizations have duplicate functions, and combining those functions, he says, but a strategic integration starts by identifying areas of synergy, while “you defer the merger talk until later.”

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