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DALLAS —September
11, 2019 — Integrity Marketing Group, LLC (“Integrity”), the
nation’s largest independent distributor of life and health insurance
products to the Senior Market, today announced it has acquired The Pinnacle
Benefits Group (“Pinnacle”), an insurance marketing organization
headquartered in Winston-Salem, North Carolina. As part of the deal, Pinnacle
co-founders Raymond C. Richard and R. Lindsay Leonard become owners in
Integrity. This is the first acquisition for Integrity since the company
received a strategic growth investment from Harvest Partners in August.
Financial terms of the private transaction were not disclosed.
Over the last 25 years, Richard
and Leonard have built Pinnacle into one of the best known and highly
respected independent insurance marketing organization in the country.
Pinnacle provides a wide range of products, including Medicare Advantage,
Medicare Supplement, Final Expense, Life Insurance, Short Term Medical and
Long-Term Care to agents in all 50 states.
“Integrity’s partnership culture
is built on relationships,”said Bryan W. Adams, Co-Founder & CEO of
Integrity. “Raymond and Lindsay are perfect examples of industry peers we
have known and respected for decades and it’s humbling to have them
officially become a part of the Integrity family.”
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“The rationale for joining
Integrity was quite simple. This is an opportunity to collaborate more with
professionals I greatly admire,” said Raymond C. Richard, co-founder and CEO.
“The way this industry is evolving, you have to take note of the path
Integrity is forging and it was a clear choice for us to join the Integrity
team.”
“We’ve built a great business,
but now we can be a part of something bigger than ourselves,” added R.
Lindsay Leonard, co-founder and CFO. “As Partners of Integrity, we now have
additional resources to help even more Americans with their life and health
insurance needs.”
“We’ve only just begun to realize
our full potential at Integrity. Today’s announcement is another example that
relationships matter, and partnership is more important than it’s ever been
in our industry,” said Tom Schueth, Co-founder and Managing Partner of
Integrity.
Watch the following video for
more details to Pinnacle’s decision to partner with Integrity:
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About Integrity Marketing
Group
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Integrity Marketing Group,
headquartered in Dallas, Texas, is the nation’s leading independent
distributor of life and health insurance products focused on serving the
Senior Market. Integrity develops and distributes life and health insurance
products with insurance carrier partners and markets these products through
its distribution network, which includes other large insurance agencies
throughout the country and over 215,000 independent agents. Integrity’s 500
employees serve almost 4 million clients. In 2019, Integrity will help
insurance carriers place over $2 billion in new premiums. For more
information, visit www.integritymarketing.com.
Media Contact:
Tom Faust
Stanton
646-502-3513
Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group
866-650-1857
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