Do you
want to become your own boss, work flexible hours and make money? Of course you
do. One way to get to this stage in your professional life is via network
marketing. It can be a great fit for those with an entrepreneurial mindset.
Network marketing gives you all the benefits of being a business owner without
all the headaches and level of risk.
Ready to make the next big move for your business?
BUT WHAT IS NETWORK
MARKETING?
A common
network marketing definition is that it’s a business model dependent on
person-to-person sales of a product or service. It also involves developing a
team of people who work together to deliver the product’s message to a wide
range of potential customers. The leaders of these teams are compensated for
the products they sell as well as the products their team members sell.
It’s also
known as multilevel marketing, referral marketing and consumer direct
marketing. No matter what you call it, these are businesses where true
entrepreneurs can succeed – and even find their true gift.
HOW TO START NETWORK
MARKETING
A
successful start in network marketing begins with finding the right company.
You’ll need to research carefully to locate a business whose message, story and
products or services capture your image and make you want to join their ranks.
Look for
businesses that display the following traits:
At least
five years in operation
Fifty
percent of businesses fail within the first year, and 80% fail within five
years. Signing up with a business that hasn’t had its doors open for at least
that long is an additional risk.
Steady
cash flow
Network
marketing companies with nothing to hide disclose their financial statements –
and if they are publicly traded, they have to. Take the time to read the
statements and ensure the business is well-capitalized.
Professional
development
You don’t
want to be a benchwarmer. Make sure the business intends to coach you and
provide you with the tech and support you need, as well as send you to any
conferences and meetings required to advance your training.
Established
customer base
Does the
product or service provide value to customers? Is there a demand for it? Is it
of high enough quality to turn customers into
raving fans? Signing on with an established company that knows its
products and customers – and how to change its products to keep up with
said customers – is critical to network marketing success. A
long-established business has a good grasp on what it offers and can shift gears
as necessary.
NETWORK MARKETING
EXAMPLES
The
reputation of network marketing has suffered over the years, but there are
numerous examples of successful companies built on its principles. Tupperware,
Avon and Mary Kay have all been around for years and are nationally-recognized
names. Newer network marketing examples include Scentsy, Younique Cosmetics and
Young Living.
HOW TO SUCCEED IN
NETWORK MARKETING
1. MANAGE YOUR
MINDSET
The way
you think about yourself matters far more than your tactics. You might have
plenty of strategies to deploy, but if you’re not in the right mindset, you
won’t be able to execute them. On the other hand, even if you have no business
experience, you can learn how to succeed in network marketing if you create the right
mindset.
Before
learning how to start network marketing, you need to learn how to cultivate positive
emotions and control your reactions to situations. Choose how
you feel rather than reacting to a situation. When you do this, life
happens for you instead of to you, putting you firmly in the
driver’s seat. You will face plenty of challenges as you learn about
network marketing, and viewing each setback as something you can overcome and
learn from will help you move on from temporary disappointments.
2. PUT YOUR
RESOURCES TO WORK
Succeeding
at network marketing is largely dependent on how many resources you can
cultivate. Start by discovering how you can leverage things
you already have – connections, education and achievements – into business
success. You may already have dozens of relationships that you can capitalize
on to grow your network.
As you
consider turning to these people, remember that you want to add value to their
lives with your product or service. Don’t pitch everyone in your phone book
just because you can. Remember that the secret to living is
giving. Those who learn how to succeed in network marketing
understand that it’s not about selling – it’s about using the opportunity
to cultivate an abundance
mindset and improve the lives of others.
3. FIND YOUR PASSION
According
to Tony, network marketing is about “picking the right company and realizing
you’re a value creator. Whatever you enjoy the most, you’ll do the most.”
Your love
and passion for a product or service drives you to properly tell its story, and
that’s how you create value. Consider what products have improved your life in
the past and what you want to learn more about. Is it supplements? Home décor?
Cosmetics? When you choose something you have a deep interest in, that passion
will shine through.
There’s
another benefit to choosing something you love: more sales. Today’s consumer is
bombarded with marketing, branding and advertising. They’re on high alert and
know when they are being “sold” to. If you’re just doing this for the money,
they will sense it right away – and react accordingly. True entrepreneurs
are drawn to business because they want to make a difference in
the world. The ones who succeed in network marketing have figured out how to
combine that desire with making money.
You may
not end up spending your life in network marketing. Even if you shift into
another field, you can still use the skills you develop to help you grow as a
professional and succeed in anything you choose to do in the future. Those
skills involve developing instant
connections with others, making persuasive presentations,
cultivating and leading a team and effective follow-through.
Figuring
out how to start network marketing doesn’t have to be time-consuming or
complicated. You can create a breakthrough with
a few simple steps – change your story, change your strategy and the rest will
follow.
USING NETWORK
MARKETING SKILLS TO GROW AS A PROFESSIONAL
Will you
spend your entire life in network marketing? The answer to that is up to you.
But even if you don’t, you can still use the skills you develop to create
network marketing success to help you grow as a professional and succeed in
anything you choose to do in the future. Those skills involve developing instant
connections with others, making persuasive presentations,
cultivating and leading a team and effective follow-through. These are skills
you can use in future network marketing endeavors or in any other type of
career you choose to pursue down the road.
Figuring
out how to succeed in network marketing doesn’t have to be time-consuming or
complicated. You can create a breakthrough with
a few simple steps – change your story, change your strategy and the rest will
follow. Tony says, “Most of us get what we tolerate.” It’s time to stop
tolerating anything less than being your own boss.
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