1. Perfect Timing For Your Offer
When
prospective customers search in Google, then they are in need right at
that exact moment. It’s similar to how people used to use the Yellow
Pages. You didn’t just pick up a Yellow Pages and scroll through it
unless you were looking to buy a product or service.
That’s
why the Yellow Pages were so effective. Businesses could get their ad
in front of prospective customers when they were making a buying
decision.
Of
course, no one uses the Yellow Pages book anymore. Instead, most of us
turn to Google to search. And the Yellow Page ads have been replaced by
Google search ads.
The
same idea holds true today. Google search ads allow you to get your
business in front of your prospective customers exactly when they need
your product or service. It’s hard to beat that kind of timing with any
other kind of advertising.
2. No Minimum Investment
No
business, regardless of size, wants to risk a lot of money up front in
order to test a new marketing channel.
Luckily,
with Google Ads, you don’t have to. There is no minimum investment to
get started and no minimum monthly ad spend either. That means there’s
much less risk compared to other advertising options.
3. Built-in ROI Tracking
Google
has done most of the heavy lifting for you when it comes to tracking
and reporting on your return on investment (ROI).
Sure,
you’ll likely need help from a web developer, but it’s not overly
complicated. Google has simplified the setup to a few clicks and then
instructions can be emailed directly to your developer to complete the
final installation.
Most
businesses can complete these steps in a few hours and then you’ll be
able to track webform submissions, e-commerce sales, phone calls, and
even offline sales that were closed via phone calls or in-person.
Plus,
you’ll be able to run reports to see exactly which keywords and ads are
driving sales so you can allocate your budget to what’s working and
maximize your ROI.
4. Assist With Your SEO Strategy
With
search engine optimization (SEO), it can take months to even years to
get your business to rank high on the first page of Google. But once
your website is ranking high, then you don’t pay for all the clicks.
With
Google Ads, you can get your business #1 within hours, but of course,
you have to pay for each click.
Here’s
the key takeaway – Google Ads give you the ability to test different
keywords quickly to see if they drive sales for your business. Yes, it
will cost money to test the keywords because you’ll be paying for
clicks.
However,
you’ll save money in the long run because you’ll ensure you’re
investing your SEO budget on keywords that will actually generate sales
when your website is ranking.
5. Improve Your Website
This
one is not so obvious, but Google Ads will help you improve your website
for two reasons:
1.
When you’re investing money into ads, then you’re going to
be more critical of your website. It’s easy to ignore your website when
the traffic is free, but as soon as you start paying for traffic, then
that’ll light a fire under you to finally upgrade your website.
2.
Google Ads give you consistent traffic to split test your
webpage copy and layout to find the best combinations. Once you see
what works best from your ad tests, then you can roll that out across
your entire website to improve overall website conversion rates.
6. Improve All Your Other Advertising
Last
but not least, Google search ads will help improve all your other
advertising.
How?
First,
as mentioned above, Google Ads give you consistent traffic to improve
your website and also test different offers until you find the one that
generates the most sales.
Second,
Google Ads force you to understand your numbers.
Once
your ads are live, you’ll see how much it costs to generate a visitor
to your website. You’ll also see how many of those visitors convert to
leads and sales. And ultimately, you’ll be able to compare your cost
per sale versus your lifetime value per sale.
To
be successful with Google Ads, you have to know exactly how much you
can afford to pay per click for all of your keywords. That’s what
determines how much you can bid.
By
going through the exercise of calculating your customer lifetime value
and defining how much you can afford to pay for a visitor to your
website, you’ll be able to make better decisions about all of your
other advertising.
Want Help with Google Ads?
If
you’re looking for help with Google Ads, we can set up and manage your
campaigns for you.
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