The perfect webinar to do with your COI network

Grant Hicks, CIM  The perfect webinar to do with your COI network Some financial advisors are struggling to plan their business future, while others are already ahead of the curve. How can you be confident in your practice future? Become a future-ready financial advisor and move your practice, your clients, and your team forward with confidence. How? Start with delivering your first webinar If you have not delivered a webinar before, summertime is the perfect time to practice delivering webinars to clients, prospects, and especially centers of influence. That’s right, practice delivering a few webinars, getting your technology right and taking your practice towards the future. Technology tools you will need First off, always check with your firm, your compliance department, and your technology expert before proceeding on any new technology. Second, here is the technology stack you will need. ___ Webinar software such as Zoom webinar, Webinar jam or Gotowebinar ___ Video meeting software such as Zoom, GoToMeeting, Microsoft Teams or similar ___ Appointment software such a Timetrade, Calendly or similar ___ Engagement software such as the” Willing Wisdom” – Estate planning probability checklist http://tinyurl.com/yxnvxcda ___ Client, prospect, and COI communication database software such as your CRM software that can send emails or Getresponse, Mailchimp, Constant Contact or similar email software for great templates ____ Social media management software such as buffer, Hootsuite or Advisorstream or similar ___ Powerpoint or similar presentation software such as Keynote or similar Ready for the future Invite, engage, present, and follow up. Now you need to have a process to do it online. The only way is to do it once and see how easy it is. Imagine if you have perfected webinars and now you ask your COI’s to invite their clients to a joint webinar with their clients. You ask your accountant to invite their top business owners to a succession and transition webinar. They invite 25 people ( you can supply the sample email) The lawyer also invites their top 25 business owners. The commercial realtor also invites their top 25 business owners. Finally, the commercial insurance agent invites their top 25 business owners. You invite your top 25. Together you now have a cross-section database of 125, where each participant gets to potentially be introduced to 100 new people. Fusion marketing at work!  Imagine getting introduced to ideal successful business owners? Using your webinar software, you introduce the concept to your network of professionals and together you deliver tremendous value to business owners, each offering a guide or checklist for business owners on how they can be more confident of their business future! Be the catalyst. Start with inviting COI’s to your webinars, and show them how much of an expert you are at delivering webinars. Then ask them about delivering a joint webinar. Now is the perfect time to get to business owners, because they are more receptive than ever in preparing for their future. Join me and Tom Deans PH. D in a webinar this week, as we will discuss what a succession plan looks like for business owners. If business owners have never seen a succession or transition plan, why would they want one? Show them a sample succession and transition plan to engage them.  Join our webinar with Tom Deans Ph.D. on June 25, 2020, at 11:00 AM in Mountain Time (US and Canada) Business owners succession and transition planning, your next webinar to deliver to ideal clients and prospects! Click here to join https://us02web.zoom.us/webinar/register/WN_HFEV-5WoTGW9jxE4dt3i4Q or https://bit.ly/2UUqkin Watch video on The Willing Wisdom Index and estate planning https://www.youtube.com/watch?time_continue=4&v=RO2Js-7NONM&feature=emb_logo or click here https://bit.ly/3gzEy1u Complete your own confidential estate planning checklist or learn more by clicking here http://tinyurl.com/yxnvxcda

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