1. WordPress is easy to use.
Initially,
it may take you some time to get familiar with WordPress’ dashboard and
interface. But, once you learn how to use the interface, it’s very easy
to update your website structure, design, pages and blog posts.
Website
Structure
WordPress
offers users a way to create a simple website structure, which refers
to the layout of the pages on your site.
Most
WordPress templates include a homepage with a navigation bar that links
to the various pages on your website. The layout for this makes it easy
for a website user to look for what he/she needs and click through to
the page.
Google
considers the website structure when ranking a website. Not all its
users are computer-savvy and Google wants to ensure that even those
people have a positive experience on the sites they’re ranking. When
users can go to a site and quickly find the information they need,
Google is happy. This is why it’s imperative that your site’s layout
makes sense.
Website
Design and Content
You
don’t need to know how to do any type of custom coding or HTML in order
to take advantage of all of the capabilities WordPress has to offer.
Thankfully, their interface makes it simple to add text, images, video,
and effects to your webpages and posts.
Plus,
you can also easily customize your website’s colors, fonts, and design
features through your WordPress dashboard as well. And, if you do know
how to custom code, WordPress still gives you the option to do so,
making it a great fit for everyone.
2. WordPress offers professional and inexpensive themes
with convenient plugins.
With
WordPress, you don't need to spend a fortune having a site built from
scratch. WordPress has thousands of themes that create a basic layout
and structure for your website and its pages. These themes range in
price from being completely free to costing $299, which was the most
expensive theme we found. The average theme costs $40, which is way
more affordable than a custom site. Plus, themes are available for
every industry, so choosing the one you like the best is the real
challenge.
And
just because there are themes, it doesn’t mean your site will look just
like someone else’s site. All themes can be customized to look just the
way you want it to reflect your branding and the personality of your
business.
WordPress
Plugins
WordPress
is known for its plugin functionality, which can make your website
faster, more attractive, and useful to users. There’s a plugin for just
about anything you can imagine, and that can make it easy to solve many
common site problems.
For
instance, if you use GTMetrix to test
your website speed and find your site’s speed is slow, then you can
install the W3 Total Cache
plugin to optimize your website’s speed. This should speed up the site
quite a bit.
While
it’s still important to have a WordPress developer take care of major
problems or changes to your site, many non-developers can successfully
take care of minor issues with the use of plugins.
3. WordPress is mobile responsive.
Back
in March 2018, Google officially announced
that they are taking a “mobile-first” approach to rankings. That means
it’s critical to make sure your website is mobile-friendly.
The
good thing is, WordPress makes it easy to create a mobile responsive
website and nearly all WordPress themes are mobile friendly, so you
don’t have to worry about your site not being accessible by people
using their mobile devices. Plus, the themes automatically update the
mobile site when you update your site for desktop, so you don’t have to
worry about designing two looks for your site.
4. WordPress is SEO friendly.
While
no website platform is SEO friendly out-of-the-box, WordPress
definitely comes the closest and also makes it easy for you to update
your site to make it SEO friendly. With WordPress, it’s easy to customize
the URLs of your pages, add keyword-focused title and meta tags,
install Google Analytics to track your SEO efforts, and more.
WordPress
also has some great plugins available that will help you understand if
your pages are optimized for Search Engines. Our top recommended SEO
plugin is WordPress SEO by Yoast.
This plugin offers a user-friendly way to stay on top of your SEO and
optimize your website content and structure to help raise your
rankings.
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