A person without imagination is like a teabag without hot water

Known as the godfather of British graphic design, Alan Fletcher was one of the leading pioneers of independent design after World War II. His trailblazer mentality was evident in his education, as he attended four separate art schools, each more forward-thinking than the last. He is known for his playful use of color and clever witticisms — rare elements in British graphic design at the time, which have since become modern industry staples. Fletcher’s lively sense of innovation encourages us to always think outside the box: Without imagination, we might never discover our true purpose and potential.

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