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TikTok isn't just for teens, and
brands are starting to recognize that, writes Performance Marketing
contributor Yair Yaskerovitch, vp, media at mar tech platform Zoomd.
However, marketers can’t just create
a TikTok and hope it will go viral. Instead, Yaskerovitch advises
engaging micro-influencer creators to create the videos for marketers,
keeping the creative fresh, agile and responsive to new trends or current
events. Read on. |
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