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We’re big believers in
having a plan in place for all aspects of digital marketing, from SEO
to advertising and social media. Without a roadmap, how can you get to
your destination? When it comes to social media, it’s easy to fall into
the habit of simply posting what you feel like sharing and letting the
chips fall where they may. By coming up with a plan, you’ll get a
better return on the time and money you invest in social media—and you
can’t develop a plan until you conduct a social media audit.
What Is a Social
Media Audit?
A social media audit
takes a comprehensive look at your presence on all social media
platforms. It involves looking at analytics to assess growth, finding
new opportunities, and identifying areas where you can improve.
What Does a
Social Media Audit Include?
In today's what a
social media audit should include
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