Thursday, May 26, 2022

How to Get Cheap Clicks with Facebook Ads

 

Since the dawn of the Internet, businesses have been on a quest for the cheapest advertising options to drive qualified prospects to their websites. First came banner ads, then flashing banner ads, then Overture pay-per-click ads, then Google AdWords, and eventually Facebook Ads…

Regardless of the ad network, the question is always the same, “How do you get the cheapest clicks?” It’s an obvious question because if all else is equal, the cheaper the click, the lower the cost per sale. And the lower the cost per sale, the higher the return on investment (ROI).

In this article, I’m going to focus on the ad network where businesses can likely get the cheapest clicks from qualified prospects — Facebook Ads.

 

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