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On July 1, 2023, Google will retire Google
Analytics 3 (also known as Universal Analytics or UA), and move over to
Google Analytics 4 (GA4). Although this is an improvement to its previous
version, what does this entail for its users, and what changes should we be
aware of?
This guides outlines everything you need to know about GA4:
how you measure marketing data, how to get started, and how to prep your
clients for the change.
Key takeaways:
- A breakdown of GA4 and what
it entails
- How to upgrade from UA to
GA4, as well as pros and cons of upgrading
- Comparisons between UA and
GA4
- How to create & track
custom events in GA4
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