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In a perfect world,
you’d have a marketing budget for SEO and Google Ads, but
unfortunately, that’s not the world most small business owners live in!
We always recommend
pursuing both SEO and Google Ads for businesses that can afford it, but
there’s a certain point where a budget is so tight that it’s better
spent on one or the other, rather than dividing it between both. If
that’s the boat you find yourself in, this is the blog post for you.
Instead of giving you a
wishy-washy, “choose both!” kind of answer, we’re going to give you the
knowledge you need to make an actual decision about which is best for
your business...
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