Integrity Marketing
Group has completed the acquisition of National Independent Brokers, a
Minnesota-based insurance agency that focuses on Medicaid Advantage and
Medicare Supplement products. Terms of the transaction were not disclosed.
National Independent
Brokers was previously owned by Lenny Anderson, founder and CEO of GoldenCare
USA, which also joined Integrity earlier this year.
Founded in 1984, it is
one of the largest distributors of Medicare-related insurance in Minnesota
through its agency distribution system. As part of the acquisition, Integrity
has made investments to prepare for the significant growth opportunities it sees
in the state, including hiring additional employees and agents and increasing
the National Independent Brokers’ office space.
“The state of Minnesota
is going through a major transformation this year, with over 450,000 seniors
needing to change Medicare plans due to changes occurring in the market,” said
Bryan W. Adams, co-founder and CEO of Integrity. “This acquisition gives us a
dedicated salesforce in the state with proven leaders to better serve the needs
of the good people of Minnesota.”
“Integrity has exceeded
all of my expectations since GoldenCare joined the Integrity platform, so I
decided to consolidate all of my insurance holdings under the Integrity
family,” Anderson said. “I had planned to keep National Independent Brokers
running autonomously, but due to the incredible experience my team and I have
enjoyed with Integrity, it just made sense to have everything together under
one ownership structure. Integrity has the energy and resources to take this
business to the next level.”
“Lenny is a great
partner and a legend in the senior market, and we’re excited to welcome the
people of NBI to the Integrity family,” said Mike Wingate, co-founder and
managing partner of Integrity. “We realize that these are deeply emotional
decisions for Lenny and other founders, and we are honored to be entrusted with
securing their legacy well into the future.”
https://www.insurancebusinessmag.com/us/news/healthcare/integrity-acquires-minnesotabased-broker-106408.aspx
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