Integrity Marketing says it now has relationships with about
200,000 independent agents.
Integrity Marketing
Group LLC is continuing to make deals.
The Dallas-based
company says it has agreed to acquire Emrick Insurance Marketing Group of
Griggsville, Illinois, for a price that was not disclosed.
Integrity Marketing
has used acquisitions to create a company with ties to about 200,000
independent agents, up from about 140,000 agents at the end of 2018.
Emrick is an
insurance marketing organization that distributes Medicare Advantage plans,
Medicare supplement insurance, and other senior market life and health products
through a network of agents in 21 states.
Roger Emrick
founded the company in 1971. He died in 2010.
Brenda
Emrick-Kennedy, Roger Emrick’s daughter, is now the firm’s the president.
Her brother, John Emrick, is the firm’s chief financial officer.
Integrity Marketing
is buying Emrick from Brenda Emrick-Kennedy and John Emrick.
Although the price
of the deal was not disclosed, Integrity Marketing is saying that Brenda
Emrick-Kennedy and John Emrick will get a stake in Integrity Marketing.
Emrick has long
used Wilbur Wilson, a dog, as its spokesdog. Emrick has identified Wilbur Wilson
as being the source of many bits of advice about business practices, such
as, “Teamwork divides the task and multiplies the success,” and “Home is where
the dog hair sticks to everything but the dog.” Integrity Marketing has not
given details about its plans for Wilbur Wilson’s role in the company’s
leadership team.
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