Bruce
Japsen May 30, 2019, 08:30am
Lyft is signing new contracts and targeting a
booming number of Medicare beneficiaries choosing private Advantage plans as a
lucrative new growth area for the ride-sharing company.
New rules that allow health insurance
companies to include more supplemental benefits in their Medicare Advantage
plans is opening the door to Lyft and rivals to have more of their services
woven into benefits for next year. Health plan bids to participate in Medicare
Advantage for 2020 are due Monday, June. 3.
"We expect to be working with the
majority of the largest MA plans by 2020,” said Lyft’s vice president of
healthcare Megan Callahan, who was hired last year to lead the
company’s growing healthcare businesses.
Medicare Advantage plans contract with the
federal government to provide extra benefits and services to seniors, such as
disease management and nurse help hotlines, with some even providing
vision and dental care and wellness programs.
But the ability of Medicare Advantage
plans to integrate ride-sharing services into bids is taking off given new rules announced last year “reinterpreting
the standards for health-related supplemental benefits in the Medicare
Advantage program to include additional services that increase health and
improve quality of life.”
As
health insurers move away from fee-for-service medicine to value-based care and
population health models that make sure patients are getting quality care in
the right place and at the right time, ride-sharing companies say they can have
a key role.
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