By
completing the URL Builder form, you’ll generate a new URL with
tracking parameters appended to the end. Simply use this new URL to
greatly improve the accuracy of your Channels report so you can make
better marketing decisions.
To
summarize what we’ve learned so far:
1. You need to review specific Goals
instead of the sum of all Goals in your reports
2. You need to review specific marketing
Channels instead of the sum of all Channels
3. In order to make the Channels report
more accurate, you need to use the URL Builder
The
4th mistake is again related to reviewing aggregate data. Can you guess
what it is?
I’ll
give you a hint… more and more of your website visitors are no longer
using desktop computers…
Mistake #4: Ignoring Devices
The
4th and final mistake is ignoring devices in your Google Analytics
reports. The reality is that desktop traffic can perform much
differently versus mobile and tablet traffic. This is especially true
if your website is not mobile responsive.
By
default, your Channels report will not segment by device so it’s not
clear if certain devices are outperforming others. It’s entirely
possible that desktop traffic is performing well, but mobile and tablet
are not so the overall trend is negative. In that case, if you don’t
segment by device, then you’ll likely make a poor marketing decision!
To
segment your Channels report, click on the “+ Add Segment” button above
the graph and then select “Mobile Traffic” and “Tablet Traffic”
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