By
Chris Hooper January 16, 2020
Using
social media to promote retirement income planning seminars and workshops has
become the next big thing for insurance and financial professionals. A few
years ago, direct mail was the most effective way to attract people to
prospecting events, but that’s no longer the case.
Several
digital vendors have emerged and they have proven that digital marketing can
compete with, and often outperform, mailers. In fact, these digital agencies
have done so well that many mail houses are scrambling to compete.
As
recently as three years ago, most of the prospecting events I worked on were
promoted entirely through direct mail. Now, more than 80% of these campaigns
are purely digital. While the mail houses are now struggling to compete in a
digital landscape, I’ve found that most agents and advisors I speak with are
becoming well-versed in digital marketing.
Many
have tried working with purely digital vendors, some tried working with mail
houses that mix in digital ads, and some are even considering using their
internal team members to help them run the campaigns in-house.
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