Medicare Agent News: Study Finds A Pay Gap Between Male And Female Influencers

Friday, January 17, 2020

Study Finds A Pay Gap Between Male And Female Influencers

Heather Leighton Contributor Jan 16, 2020, 10:50am

A new report from influencer analytics company HypeAuditor found that male Instagram influencers on average are earning more than female influencers, with the gap rising more in higher audience tiers.

The report’s findings are based on survey responses from more than 1,600 influencers from over 40 countries with a tiered following range from 5,000 to over 1 million. Of the 1,600 respondents, 69% were female and the remaining 31% were male. The payment breakdowns were split into four categories: per post, per story, post and story, and post, story, and video (not IGTV).

On average, male influencers earned 7% more than their female counterparts for promotions in posts, regardless of tier classification. But the pay gap increased across nearly each tier of follower totals (tier one: 5,000-20,000; tier two: 20,000-100,000; tier three: 100,000-1 million; tier four: over 1 million) and across the categories. The only exceptions are the pay of female creators with 20,000-100,000 audience for making a video, female creators of 100,000-1 million tier for a post with a story and a short video, and women with 5,000-20,000 followers for a stories promotion.