The 4-Part Framework for Digital Marketing Success by Phil Frost

Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your marketing will fail. It’s really that simple. That leads us to the first key concept here… Digital Marketing Is A Lot Like Assembling A Puzzle As a kid, I loved puzzles. In fact, I still have a puzzle hanging in my apartment of a Norman Rockwell painting that I completed in elementary school. It’s not just puzzles though. I love the process of discovering how all the individual pieces fit together to make something. That’s one reason I eventually went on to study engineering in college. Now, as an adult, I still love puzzles, but I haven’t completed a 1,000 piece jigsaw in a while. Instead, I focus most of my time and energy these days putting together the puzzle pieces that make up digital marketing. That’s right, digital marketing is just one big puzzle waiting to be assembled one piece at a time. But there’s one big difference… With marketing, you don’t have the finished picture on the box to show you where and how the different pieces will eventually fit together! That certainly makes marketing a lot harder, doesn’t it? That’s why in this article I’m going to give you that finished picture. I’ll walk through the proven digital marketing framework so you can see how all of the marketing options available fit together to create a successful marketing plan. First, The Foundation Before we dive into the framework, I need to highlight how digital marketing actually works. If you break it all down to the individual pieces, then digital marketing follows a very basic formula: (Revenue) = (Website Traffic) x (Conversion Rate) x (Customer Value) In other words, revenue from digital marketing is directly proportional to how many people visit your website, how many of those people convert into customers, and how much those customers are worth to your business. Or to put it another way, there are 3 ways to increase your revenue from digital marketing: increase your traffic, increase your conversion rate, and/or increase your customer value. Also, before we move on it’s important to remember that your revenue will be zero if any one of those 3 variables is zero. That’s just basic math. It doesn’t matter if you drive millions of visitors to your website if your conversion rate is zero. You’ll still end up with zero revenue! Now that you understand this formula, it’s time to introduce the framework, which I call the 4 Pillars of Digital Marketing Success. These are the 4 Pillars every business must continually try to improve to compete online.